Traditional models of student behavior do not fully explain how students decide to enroll in any college or university. Young and Reyes sought to provide an alternative model to understand student enrollment behavior which is based on the concept of consumer choice.
Young, Michael E. and Reyes, Pedro
"Conceptualizing Enrollment Behavior: The Effect of Student Financial Aid,"
Journal of Student Financial Aid: Vol. 17
, Article 4.
Available at: http://publications.nasfaa.org/jsfa/vol17/iss3/4