Historically, colleges and universities have lacked models for systematically assessing the impact of their financial aid strategies on the enrollment decisions of admitted applicants. This study tests a model for assessing the impact of aid offers on enrollment decisions. The analysis demonstrates that: 1) financial aid strategies have a substantial influence on enrollment; and 2) the systematic analysis of student enrollment decisions can help institutional administrators refine their financing decisions.
Somers, Patricia A. and St. John, Edward P.
"Assessing the Impact of Financial Aid Offers on Enrollment Decisions,"
Journal of Student Financial Aid: Vol. 23
, Article 1.
Available at: http://publications.nasfaa.org/jsfa/vol23/iss3/1