Due to rising tuition costs at postsecondary institutions, financial aid has become more important to students and parents as they make their college choice decisions. There is wide discussion about how available aid resources might best be used to attract prospective students. Emerging trends suggest that success in attracting the desired freshman class may depend on allocating resources in a nontraditional manner. The traditional approach to awarding aid has been based on strict need analysis and seeks to fully subsidize college costs. This study sought to determine the appropriateness of awarding aid based on recruitment objectives as opposed to traditional need analysis. Results show that traditional aid policies are effective in attracting the desired freshman class.
Wesley, Homer A. III. and Sanders, Christy E.
"The Effect of Enrollment Planning on Financial Aid Awards,"
Journal of Student Financial Aid: Vol. 26
, Article 4.
Available at: http://publications.nasfaa.org/jsfa/vol26/iss3/4