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Abstract

While national research has shown that student financial aid has a positive, direct effect on the first-time enrollment of students, there has been little published research that examines the impact of the aid strategy on whether students enroll at a single institution. This article analyzes the influence of aid on the enrollment decisions of all accepted applicants at four institutions and interprets this research. In most instances, the amount of aid offered was negatively associated with first-time enrollment, indicating that aid offers were insufficient to promote enrollment for the otherwise-average applicant. This suggests that institutions need to study carefully the use of their own funds as a means of increasing yield.

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