This article identifies the conundrum that exists between removing financial access barriers to college and the student recipients’ inability to sustain reenrollment. After reviewing the findings of 7 research studies related to the impact of financial aid on persistence, the article concludes with a discussion of possible intervention strategies to employ in conjunction with financial aid packages.
Ness, Erik C. and Lips, Adam J.A.
"Marketing Merit Aid: The Response of Flagship Campuses to State Merit Aid Programs,"
Journal of Student Financial Aid: Vol. 41
, Article 1.
Available at: http://publications.nasfaa.org/jsfa/vol41/iss1/1