The study demonstrates the ability of financial aid to serve as a key component of institutional image and improve a university’s competitive position while also ensuring the access benefits inherent in supporting low-income students. The implications of this work provide an additional rationale for increasing financial aid budgets and substantiate proof of the market’s ability to improve access.
Harris, Michael S. and Barnes, Bradley
"Branding Access Through the Carolina Covenant: Fostering Institutional Image and Brand,"
Journal of Student Financial Aid: Vol. 41
, Article 3.
Available at: http://publications.nasfaa.org/jsfa/vol41/iss2/3